The Strategy for a YouTube Channel Built on
Authentic & Organic Growth
At its core, YouTube is a source of belonging and companionship.
It's a platform where creators and the public can have a harmonious relationship. This harmony is only possible when the relationship between the viewer and the creator is organic and genuine.
Unfortunately, this harmony cannot be forced.
In this presentation, we will outline the shortcomings of the Car Shield TV’s YouTube Channel and how we can use a different approach to create a true connection between Endurance and the public.
The Shortcomings of
Lots of Views
TERRIBLE ENGAGEMENT
This is a classic case of prioritizing a transactional viewership over a genuine audience connection. Basically, Car Shield is paying to have their videos show up as suggested content and paid ads. All they need is a provocative thumbnail to get people to click, but once they click it all goes down hill.
How do we know, just look at their public stats:
In the last 30 days, their channel garnered 1.3 million views but only gained 100 new subscribers.
This highlights a severe disconnect between their content and their audience.
Lets dive deeper!
Here are 3 examples of videos with very high view count but terrible engagement:
CarShield 101
This video has 1.2 million views in 6 months which is amazing, but take a closer look, only 44 likes and 0 comments.
CarShield - Drive On
This video has 316 thousand views in 1 year which is good, but only has 13 likes and 4 comments. The 4th comment is very negative!
CarShield - Ride & Seek
This video has 249 thousand views in 2 months. While impressive on the surface, a closer look at the engagement tells a different story: only 2,200 likes and 1 comment. This outlines a true disconnect between viewership and meaningful connection, proving that the content fails to resonate with the audience.
lets create a true authentic experience for
It all starts with finding the right hosts with a proven record of success in the automotive market. Luckily, we've identified the perfect influencers who can elevate Endurance TV. Our channel won't just be about educating people on your product; it will be a place where viewers can engage with content in a truly organic way, creating meaningful connections that will last for generations.
Meet the beloved BackSpeed Boys
The Backspeed Boys’ channel, hosted by influencers Lenny Kravitz and Noah Balboa, is a prime example of organic growth. Launched in 2019, the channel has rapidly established itself as a leader in the automotive enthusiast space. Their content is genuinely engaging, authentic, and they have cultivated a loyal and passionate following. The perfect match for company like Endurance to reach the YouTube viewership with authenticity and enthusiasm.
By the numbers
In the last 30 days, their channel garnered almost 1 million views and gained 4000 new subscribers.
This highlights a stronger correlation between viewership and genuine audience interest, translating directly into significant subscriber growth.
But their influence stretches beyond a single platform. The Backspeed Boys have built a collective following of over one million across their primary and secondary YouTube channels, as well as on TikTok and Instagram. This is the mark of a true community, not just a channel.
Lets take a closer look for an apples to apples comparison between
Car Shield’s video VS The Backspeed Boys’ video:
The Backspeed Boys
This video has 344 thousand views in 1 month.
With 8.7 thousand likes and 452 comments.
This is a True Hit!
FUN FACT
You might recognize Noah from the Julian segment of the Endurance Long Form TV commercial!
But a successful YouTube channel is more than just the hosts.
We need a team that knows the automotive market inside and out to create a powerful content engine.
Meet Robert Lyon
An Emmy Award-winning producer with a distinguished career in automotive video production. His automotive career began with the Tequila PATRÓN professional race team, where he spent over a decade producing high-level racing content. After that, Robert joined MotorSport.com as their Director of Video Production, further solidifying his reputation as a leader in the industry. With his unparalleled knowledge of the automotive market and decades of experience, Robert is the ideal person to lead our content team.
Watch&Click is uniquely positioned to build a YouTube channel for Endurance that will not only elevate the brand but also deliver sustainable results by cultivating a loyal and authentic community.