This is what Happens when the
Two Biggest Colorado Avalanches get together!

About Helitrax

In Telluride, winter brings not just snow-capped peaks, but also a unique event that has become a beloved tradition: the annual "bombing" of Ajax Peak. Nestled at the head of the valley, Ajax Peak requires avalanche mitigation to ensure the safety of homes, historic sites, and recreation areas below. This event, set a few days in advance based on snow conditions, has evolved into a cherished spectacle for locals and visitors alike.

As anticipation builds, the town is alerted for closures, and crowds gather along Colorado Avenue or their preferred viewing spots to witness the action. Telluride Helitrax takes center stage, contracted to perform the vital mitigation work while the community enjoys the show. Hundreds of onlookers marvel as plumes of snow cascade down the mountainside, capturing breathtaking footage to share on social media.

This year's event was particularly memorable, garnering over 40,000 likes and 2,000,000 views on Instagram alone. It's no wonder that Ajax mitigation has become a highlight not just for the town, but for the entire state of Colorado. Looking ahead, Telluride plans to elevate the excitement by inviting the Colorado Avalanche to join in the festivities, amplifying the buzz around this exhilarating winter tradition.

• Logo placement and branding on the helicopter

• Opportunity for up to four individuals to partake in the event, capturing video footage in the sky from a separate helicopter

• Up-close viewing on the ground with the ability to capture additional videos and photos

• Inclusion in all social media posts and pre-event outreach by Telluride Helitrax, highlighting the Colorado Avalanche as a sponsor

• Access to create additional footage, including behind-the-scenes content such as bomb preparation, helicopter loading, flyover footage of the town, and more upon request and confirmation

https://www.denver7.com/news/local-news/the-bombing-of-ajax-peak-how-regular-avalanche-mitigation-became-a-beloved-spectacle-in-telluride

https://denvergazette.com/news/weather/ajax-peak-avalanche-mitigation-colorado/article_cc61ac60-ca91-11ee-aa6d-33aac6aefd9a.html

https://freeskier.com/videos/watch-a-massive-avalanche-take-place-in-telluride-colorado

Video Creative Concept

This video concept can be used for a variety of different delivery methods. For example: Jumbotron at the Ball Arena, CTV and LTV commercials, and online ads.

Video Look and Feel Example