Proposal for Jackpocket and Casino Long Forms
The Team
Keith Greer CEO
25 years of experience crafting captivating DRTV campaigns. Renowned for transforming ideas into high-ROI shows through strategic precision and a data-driven approach.
Rafael Perez Director
A multi-talented creative specializing in impactful storytelling. Rafael brings narratives to life through meticulous visuals, compelling scripts, and seamless editing.
Amy Hearn Executive Producer
20+ years delivering high-impact content for leaders like LifeLock and Consumer Cellular. Expert in crafting long-form narratives that drive brand loyalty and engagement.
Shad Wickoff Director of Photography
An award-winning cinematographer with a masterly command of light and composition. Shad creates the high-end, cinematic aesthetic that defines modern, broadcast-quality DRTV.
Strategy & FAQ
Who are you?
We are seasoned DRTV professionals specializing exclusively in Long Form shows. Our shows are conceived and executed specifically to achieve the lowest possible CPA metrics.
How do you structure long-form for conversion?
Typically: Intro → Pod A → CTA A → Pod B → CTA B → Pod C → CTA C. For this project, we will increase callouts for app downloads and repeat main points frequently to match the product nature.
What is your optimization philosophy?
We use Havas call reports to map response patterns against the show timeline. This identifies exactly which segments spark action, allowing us to improve show performance by 10% to 20% through iterative testing.
Proven Results
Recently achieved a 20% improvement on the control for Endurance Car Warranty and significant success with Jacuzzi Bath Remodel by optimizing existing assets for better performance.
Execution & Deliverables
Relevant Experience
Hosted Shows
Man-on-the-street
Modular & Direct Response Focused
Casino Experience
Budget
| Item | Cost |
|---|---|
| Concepting/Scripting | $45,000 |
| Talent/Location planning | $35,000 |
| Pre Production Total | $80,000 |
| Crew and Gear | $75,000 |
| Locations | $25,000 |
| Talent | $35,000 |
| Travel Expenses | $25,000 |
| Production Total | $160,000 |
| Editorial | $150,000 |
| Stock Footage | $3,000 |
| Music | $5,000 |
| Post Production Total | $158,000 |
| Grand Total | $398,000 |
Proposed Schedule_OC
5/15 Job awarded
5/18 Pre-pro begins
Creative call to talk client through concepts and order of editorial deliverables
6/8 Travel
6/9 - 6/12 Film (4 Day Shoot)
6/13 Travel
6/15 Materials processed / Editorial prep
Scripting of MOTS and Testimonial lines into script
6/29 Script 1 sent to client
Work on Script 2
7/6 Client feedback to Script 1
7/8 Revised Script 1 & Script 2 sent to client
7/15 Client feedback to Script 1 & Script 2
7/16 Begin editorial on Script 1
7/31 Edit OC of Script 1 to client
Begin edit of Script 2
8/14 Client feedback to Edit OC of Script 1
8/21 Edit RV1 of Script 1 sent to client
8/26 Client feedback to RV1 Script 1
8/28 Edit RV2 sent to client
8/31 Final mix, sound, color, etc. added
9/1 Upload to ER